Business Beat: Parkview on Hollybrook senior project now complete

The long-delayed Parkview on Hollybrook senior living complex is finished, with 88 assisted living and memory units now ready for occupancy.

Executive Director Amy Morton said she has hired 40 employees and plans to recruit about 40 more to work in positions that include resident care, cooks, dish washers, housekeepers and drivers. The assisted living building is located at 601 Hollybrook Drive, next to the independent living building, which opened in September.

The assisted living building is licensed for 88 units while the independent living one has 126 units, Morton said.

NE Construction of Lewisville applied a year ago for a commercial alteration permit from the city, with construction valued at $300,000, to complete the assisted-living center. The permit also called for making fixes the Texas Department of Aging and Disability ordered after it conducted an inspection in 2017.

Thrive FP, a private equity group in Austin, paid $20.7 million in September 2016 for the unfinished development, which sat idle and incomplete for longer than a year after its previous owners ran into financial challenges.

Work on the project stopped in 2015 when construction went over budget, according to documents filed in bankruptcy court by Zerga Phin-Ker, the partnership that began building the project in 2013.

Thrive FP plans a grand opening in July, said Anthony Fulco, director of acquisitions.

For more information, visit parkviewonhollybrook.com.

Exit Strategy expands

Exit Strategy Escape Room, a business offering live-action multiplayer games for all ages that opened this past July, is adding a third room, owner Amy Calk said.

Calk, who brought a background in the telecom field to Exit Strategy, said she is adding a room with the theme Escape from Jurassic Island to rooms with the themes Killer Cabins and Is the Price Right? The new room is scheduled to open Friday at Exit Strategy, 1905 W. Loop 281, Suite 63.

However, Calk explained that she changes the themes of the rooms from time to time, like a movie theater changing its selection of films.

“You don’t want to go back to the same place with the same theme,” Calk said. She added she started with the themes Mona Lisa and Mindcraft.

Exit Strategy offers games where as many as eight players enter themed rooms where they put down their cellphones and work as a group to find clues and hidden objects, Calk has said. Each game takes about an hour.

Exit Strategy is open from 7 p.m. to midnight Friday, noon to 10 p.m. Saturday and 2 to 7 p.m. Sunday. However, Calk said she will carry out summer hours beginning June 4 of 3 to 10 p.m. Wednesday through Saturday.

For more information, visit exitstrategylongview.com.

Local Fortune 500 ties

Fourteen companies with strong ties to the Longview area made the Fortune 500 list.

The Fortune 500 companies with local ties, according to a compilation by the Longview Chamber of Commerce, are Sysco, General Dynamics, Halliburton, Nucor Steel, Community Health Systems (Longview Regional Medical Center), AEP-SWEPCO, KinderMorgan, U.S. Steel, Republic Services, Eastman Chemical, CenterPoint Energy, Westlake Chemical, Tractor Supply and Dollar General, which is building a distribution center in Longview.

“The outlook is healthy for Longview,” Kelly Hall, president and CEO of the chamber, said in a statement. “With local expansions, the opening of Dollar General (distribution center) and oil prices tracking at over $70 per barrel, Longview is positioned well.”

New restaurant, bakery

Blanca Montoya and her parents Jose and Esther Montoya were planning last week to open Panaderia La Morelos on Monday at 1409 Pine Tree Road.

Montoya said she is taking the name for the Mexican restaurant and bakery from her parents’ hometown in Mexico.

She said her father has baked bread while her mother likes to cook. Montoya said she formerly worked for a business that delivered sandwiches to several locations.

Montoya said Panaderia La Morelos has seating for 14 people and will be open from 7 a.m. to 9 p.m. daily.

— Business Beat appears Sunday. If you have items for the column, email to newstip@news-journal.com; mail to Business Section, Longview News-Journal, P.O. Box 1792, Longview, TX 75606; or call (903) 237-7744.

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